for the first time ever (i think) – the prize in a box of cereal actually surprised me. what i mean is, when i was growing up, i always wanted to get to the toy quickly, even to the point of reaching in the box and feeling around for it when the box is first opened. but this morning, i was pouring my cheerios and the toy just fell out into my bowl. it was fun. its a richard petty matchbox size car.